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Woodworking Magazine Weblog

Posted 1/11/2008 in All Weblog Posts | Required Reading

As of today, we have made two important changes at Woodworking Magazine: We are now going to publish four issues a year (instead of two), and we are now offering subscriptions by mail.

If you'd like to take a moment here and enter your subscription (four issues for $19.96 in the United States; $24.96 in Canada), you can click here.

Other than that, nothing else is changing about the magazine. And I do mean nothing. We will accept no outside advertising. We will publish the magazine on the same high-quality paper. We will continue to review the materials and equipment that no other magazine seems to discuss. And we will continue to investigate all the methods of working wood by hand and by power.

Even today, while we are frantically trying to answer customer calls and e-mails about the new subscriptions, Senior Editor Bob Lang and I have been working on the side on a technique for Issue 10 – Summer 2008 – that is going to change the way you think about finger joints.

So today, I have a statement, a request and a gift for you. First the statement: Thank you. All of you. If it weren't for the readers of this blog and the letters you have sent to me and my boss, we would not be offering subscriptions today.

Now the request: If you know any woodworking friends who might enjoy the magazine, would you mind dropping them a line? We have a Tell a Friend page that makes it easy – don't worry we won't sell or rent out anyone's e-mail address. Want to send a gift subscription to a fellow woodworker? Click here (Note: Right now this page works for U.S. gifts only. Sorry.)

And the gift: below is the editor's column I wrote for the Spring 2008 issue of Woodworking Magazine – the first issue that will mail to subscribers. I hope you like it.

— Christopher Schwarz

P.S. Several of you have asked about digital subscriptions for the magazine. We'll be experimenting with a pilot program later this year. Details, as always, will be posted here.

The Back Roads Are Better

“The significant problems we face
cannot be solved at the same level
of thinking we were at when
we created them.”
– Albert Einstein, (1879-1955)



The story of the magazine you’re holding begins with a car ride through the back roads of Ohio in 2002 and a small disagreement.

Publisher Steve Shanesy and I were driving to West Virginia to a woodworking show and we were at odds about the route to take. I’d mapped out a path on the interstate, but Steve had other ideas. His finger traced a twisty path on my atlas that relied on small towns and two-lane roads.

This, I thought, was going to be a long trip.

As we forged into the wilds of Ohio, the conversation turned to how frustrating it can be to teach yourself to build furniture. Without formal training, many of us tend to develop our skills to match the project at hand.

For example, if we want to build a dovetailed blanket chest, we decide it’s time to learn to cut dovetails, even if we’ve never picked up a dovetail saw or used a dovetail jig. And so we buy a bunch of tools, chew up a lot of good wood and end up with something that is OK, but took twice as long as it should have.

There are better ways to learn the craft.

First you need to learn how handsaws work, how to pick the right tool and how to hold it. Then you start by sawing a board in half, cutting some tenons and half-lap joints and learning exactly where the kerf of each of your saws will fall so you can split a knife line.

If all those tasks sound difficult, you’ve probably never done them. Cutting simple joints with a sharp saw is easy and satisfying work. You just have to know where to begin. And once you begin in the right place, the path is easy to follow.

It’s like being on an interstate instead of poking through the back woods, I reminded Steve (who smirked at my remark).

As we drove on, we tried to figure out what we could do to help beginning woodworkers learn the craft in an orderly way, and to help intermediate woodworkers fill in the astonishing gaps in their knowledge because they are self-taught. So Steve and I decided to start this magazine. And after more than a year of thinking and plotting, we published our first experimental issue in early 2004 with the help of the entire staff of Popular Woodworking, the magazine that is our day job, for a lack of better words. We published Woodworking Magazine without a dime of marketing money. Without fanfare. Without additional staff. We wanted to see if the woodworking community would support a magazine that had no advertisements, that focused on building important skills, and that featured projects that are highly refined yet simple in their construction.

This is not the way most companies launch a magazine. Usually you start with a bang. You try to grow your circulation to a ridiculous level to get the attention of advertisers. You lose money for a long time in the hopes of it paying off big in the end.

I’m proud to say that Woodworking Magazine started life in 2004 by making a modest amount of money thanks to a passionate group of supporters. And we have continued to make money and grow slowly during the last three years, even though we’ve only been publishing twice a year (another thing that’s never done in this industry).

But now, thanks to you, we are ready to move into the next phase. With this issue, we are now a quarterly magazine, and we are now happy to sell you a subscription (call 800-283-3542 in the United States and Canada or visit our subscription page).

It has been a bit of a twisty path for all of us these last few years, but we’ve ended up in the right place at the right time. It is a lot like that fateful trip I took with Steve in 2002. Despite all our trekking on the back roads, despite all the four-way stops in tiny towns, we made it to our destination in West Virginia and shaved nearly 45 minutes off the time it would have taken us on the interstate.

Steve had been down this road before.

— Christopher Schwarz

1/11/2008 3:26:23 PM (Eastern Standard Time, UTC-05:00)
I'm in!
1/11/2008 3:40:24 PM (Eastern Standard Time, UTC-05:00)
Christopher,

Yours is hands down my favorite magazine (No offense to "Popular Woodworking"). I've sent in my subscription, and can't wait for the next issue.

-Jon
1/11/2008 4:20:10 PM (Eastern Standard Time, UTC-05:00)
I subscribed right after I got the email..

weeee!
1/11/2008 4:41:44 PM (Eastern Standard Time, UTC-05:00)
Chris,

I know how much you look forward to my semi-annual e-mail pestering you about offering Woodworking Magazine subscriptions... I guess that will change now, won't it?

I'm so looking forward to getting Woodworking Magazine four times a year AND directly at my door! Great job to you and all of the WM staff on eight amazing issues.

Cheers!
1/11/2008 4:46:57 PM (Eastern Standard Time, UTC-05:00)
That is truly a remarkable story. I've enjoyed your magazine ever since the first issue I picked up. I wasn't there from day one, but I have gone back and read all of the back issues.

I subscribed the minute I got the email. Here's to a long and exciting future.

Mike
1/11/2008 7:15:15 PM (Eastern Standard Time, UTC-05:00)
Congratulations, Chris et al. You've worked very hard to get here and we all benefit significantly from your efforts. I'm really looking forward to the four times a year Woodworking shows up in my mailbox.

Cheers!
1/11/2008 7:33:43 PM (Eastern Standard Time, UTC-05:00)
subscribed as well...

chris... if its not confidential info, i think it would be interesting to see how many subscriptions you sold on the first day...

there has been a good amount of chatter on some of the forums..

- oak

1/11/2008 8:08:32 PM (Eastern Standard Time, UTC-05:00)
I'm looking forward to seeing my new subscription arrive in the mail. Yours has become my favorite magazine. Each issue is packed with excellent information. Thank you for working so hard to bring a first-class publication to us.
1/11/2008 10:20:11 PM (Eastern Standard Time, UTC-05:00)
Chris...I'm a happy subscriber to Woodworking Magazine...Finally!

I'm excited to see such a great magazine getting some well deserved attention from the forums.

Here's to your continued success!

Do I sense 6 issues/year if this goes well...?

-Craig
1/12/2008 10:46:37 AM (Eastern Standard Time, UTC-05:00)
Good job! More issues is a great idea. I enjoy the magazine very much and I'm looking forward to new issues.
Hal,
Eugene, Or
1/12/2008 12:19:02 PM (Eastern Standard Time, UTC-05:00)
Woo-hoo!

1/12/2008 1:43:12 PM (Eastern Standard Time, UTC-05:00)
Chris, congrats to you and the whole team! Very exciting times. I'm sending in my subscription, but I also have a question:

Is there a mechanism to give a gift subscription?

Thanks,
Chris
1/12/2008 2:11:32 PM (Eastern Standard Time, UTC-05:00)
hris,

We have one for domestic gift subscriptions:

https://secure.palmcoastd.com/pcd/drenew?ikey=07643IGF1

Still building the Canadian/International ones.

Hope this helps!

Chris
1/12/2008 3:04:14 PM (Eastern Standard Time, UTC-05:00)
'bout time! I get depressed waiting for each issue. Now 4 times a year!! Neat stuff.
1/12/2008 5:12:29 PM (Eastern Standard Time, UTC-05:00)
Chris, that will do the trick! Returning the favor to my brother who gave me the PW 2007 CD for Christmas :)

-C
1/12/2008 8:32:47 PM (Eastern Standard Time, UTC-05:00)
I'll second all the positive comments above. I too signed up right away, even before I had my coffee (you would have to know me to realize how big of a compliment that is).

But I'm not sure I want more than 4 issues a year that some are asking for... if that comes with a change in the format. Please, please, keep the magazine exactly the way it is! If you're itching to produce more stuff (do you guys ever sleep?), the Workbenches book is a great example of how you can do that.

Anyway, thanks for 8 great issues, and I look forward to many, many more.
1/14/2008 8:17:49 AM (Eastern Standard Time, UTC-05:00)
Have also subscribed right now and am excited about the 4 issues to come. Hope that the snail-mail doesn't let me wait too long for the international subscription...;-)

Best regards
Philipp
1/18/2008 12:30:16 PM (Eastern Standard Time, UTC-05:00)
Chris, should we expect a confirmation email / receipt when we subscribe (or give a gift)? Haven't gotten one. -C
1/18/2008 12:35:27 PM (Eastern Standard Time, UTC-05:00)

Chris,

At this time, there is no confirmation e-mail. Just a confirmation screen that says your order was received.

I would like there to be a confirmation e-mail.

Chris
1/18/2008 10:13:12 PM (Eastern Standard Time, UTC-05:00)
Your magazine, flat out, is the best woodworking magazine out there... hands down. (There... that was as many colloquialisms as I could fit in one sentence). :-)

I write software, which means I have to learn computer languages. There's an analogy between learning a computer language (or a natural language (eg, French), for that matter) and learning woodworking. (...which can be generalized to the idea of learning ANY new task).

The trick to becoming fluent in the new computer language ... or French ..or half-blind dovetails... is learning the idioms (..."the peculiar uses of the language").... it's about learning how the Patterns of Good Work is performed. One can learn a computer language and apply that knowledge in a very mechanical way, or one can learn to use the language's idioms... the language's higher-level Patterns... ...and the idioms and Patterns come through *quality* experience.. also known as Expertise. If the other woodworking magazines' content can be equated to golf magazines' monthly inundation of handing out "quick-fix tips", your magazine would be equated to having an Expert stand beside one when they are in the workshop. Your magazine explains Expertise. I've often wondered how long your magazine can go on; how much Expertise can there REALLY be out there to hand out? The other magazines (and golf magazines are the classic example) can hand out "one off" tips ad-infinitum. ...but to hand-out comprehensive, eloquent, and well-thought-out information seems like it has a finite lifespan. ...but, as they say: "the more ya know, the more ya know ya don't know". So, I wish only the best for this magazine. Every other wood-mag should be very jealous, including FWW :-)

Thank you for sharing your hard-fought expertise with all of us.

I agree with another responder: please do not sacrifice quantity for quality. Four issues per year is plenty. I cannot build the projects any faster than that! :-)
2/15/2008 6:34:38 PM (Eastern Standard Time, UTC-05:00)
I really like the Woodworking on CD. Bought them all. Any chance for a download subscription rather than paper????
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