As of today, we have made two important changes at Woodworking Magazine: We are now going to publish four issues a year (instead of two), and we are now offering subscriptions by mail.
If you'd like to take a moment here and enter your subscription (four issues for $19.96 in the United States; $24.96 in Canada), you can click here.
Other than that, nothing else is changing about the magazine. And I do mean nothing. We will accept no outside advertising. We will publish the magazine on the same high-quality paper. We will continue to review the materials and equipment that no other magazine seems to discuss. And we will continue to investigate all the methods of working wood by hand and by power.
Even today, while we are frantically trying to answer customer calls and e-mails about the new subscriptions, Senior Editor Bob Lang and I have been working on the side on a technique for Issue 10 – Summer 2008 – that is going to change the way you think about finger joints.
So today, I have a statement, a request and a gift for you. First the statement: Thank you. All of you. If it weren't for the readers of this blog and the letters you have sent to me and my boss, we would not be offering subscriptions today.
Now the request: If you know any woodworking friends who might enjoy the magazine, would you mind dropping them a line? We have a Tell a Friend page that makes it easy – don't worry we won't sell or rent out anyone's e-mail address. Want to send a gift subscription to a fellow woodworker? Click here (Note: Right now this page works for U.S. gifts only. Sorry.)
And the gift: below is the editor's column I wrote for the Spring 2008 issue of Woodworking Magazine – the first issue that will mail to subscribers. I hope you like it.
— Christopher Schwarz
P.S. Several of you have asked about digital subscriptions for the magazine. We'll be experimenting with a pilot program later this year. Details, as always, will be posted here.
The Back Roads Are Better
“The significant problems we face
cannot be solved at the same level
of thinking we were at when
we created them.”
– Albert Einstein, (1879-1955)
The story of the magazine you’re holding begins with a car ride through the back roads of Ohio in 2002 and a small disagreement.
Publisher Steve Shanesy and I were driving to West Virginia to a woodworking show and we were at odds about the route to take. I’d mapped out a path on the interstate, but Steve had other ideas. His finger traced a twisty path on my atlas that relied on small towns and two-lane roads.
This, I thought, was going to be a long trip.
As we forged into the wilds of Ohio, the conversation turned to how frustrating it can be to teach yourself to build furniture. Without formal training, many of us tend to develop our skills to match the project at hand.
For example, if we want to build a dovetailed blanket chest, we decide it’s time to learn to cut dovetails, even if we’ve never picked up a dovetail saw or used a dovetail jig. And so we buy a bunch of tools, chew up a lot of good wood and end up with something that is OK, but took twice as long as it should have.
There are better ways to learn the craft.
First you need to learn how handsaws work, how to pick the right tool and how to hold it. Then you start by sawing a board in half, cutting some tenons and half-lap joints and learning exactly where the kerf of each of your saws will fall so you can split a knife line.
If all those tasks sound difficult, you’ve probably never done them. Cutting simple joints with a sharp saw is easy and satisfying work. You just have to know where to begin. And once you begin in the right place, the path is easy to follow.
It’s like being on an interstate instead of poking through the back woods, I reminded Steve (who smirked at my remark).
As we drove on, we tried to figure out what we could do to help beginning woodworkers learn the craft in an orderly way, and to help intermediate woodworkers fill in the astonishing gaps in their knowledge because they are self-taught. So Steve and I decided to start this magazine. And after more than a year of thinking and plotting, we published our first experimental issue in early 2004 with the help of the entire staff of Popular Woodworking, the magazine that is our day job, for a lack of better words. We published Woodworking Magazine without a dime of marketing money. Without fanfare. Without additional staff. We wanted to see if the woodworking community would support a magazine that had no advertisements, that focused on building important skills, and that featured projects that are highly refined yet simple in their construction.
This is not the way most companies launch a magazine. Usually you start with a bang. You try to grow your circulation to a ridiculous level to get the attention of advertisers. You lose money for a long time in the hopes of it paying off big in the end.
I’m proud to say that Woodworking Magazine started life in 2004 by making a modest amount of money thanks to a passionate group of supporters. And we have continued to make money and grow slowly during the last three years, even though we’ve only been publishing twice a year (another thing that’s never done in this industry).
But now, thanks to you, we are ready to move into the next phase. With this issue, we are now a quarterly magazine, and we are now happy to sell you a subscription (call 800-283-3542 in the United States and Canada or visit our subscription page).
It has been a bit of a twisty path for all of us these last few years, but we’ve ended up in the right place at the right time. It is a lot like that fateful trip I took with Steve in 2002. Despite all our trekking on the back roads, despite all the four-way stops in tiny towns, we made it to our destination in West Virginia and shaved nearly 45 minutes off the time it would have taken us on the interstate.
Steve had been down this road before.
— Christopher Schwarz